December 15th, 2015

Lyft finds 'Superfur' for pink mustaches

The fuzzy pink mustaches that Lyft’s drivers-for-hire sport on their grilles are widely admired as a stroke of marketing genius: When news outlets write about competing mobile application ride booking apps, which gets featured in photos? The fuchsia whiskers have also been elevated by the Lyft faithful to iconic status as a representation of community, openness, creativity and fun...
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