December 15th, 2015

Hyper-Converged Infrastructure Poised to be Disruptive to the Enterprise Storage Market According to TechTarget Research

Technology media and intelligence company TechTarget (NASDAQ: TTGT) today announced the release of its semi-annual Storage Market Landscape StudyTM published by TechTarget ResearchTM which shows that Hyper-Converged Infrastructure has a significant amount of planned adoption over the next 24 months in the enterprise data center.

Fielded in Q3 2015, the findings are based on first party insight derived from in-depth interviews with decision-makers and are focused on technology roadmaps, vendor performance and forward-looking spending plans for the Storage industry. The report features a composition of over 550 global respondents from a blend of large enterprises (more than $2 billion in revenue) along with Mid-sized and SMB organizations.

“Our inaugural Market Landscape study clearly showcases changes underfoot in Storage and overall enterprise IT Infrastructure as 2015 comes to a close,” notes Ken Male, Senior Vice President and General Manager, TechTarget Research. “A large percentage of spend is still with traditional technologies that for the most part have been installed for 10+ years, however the roadmaps clearly show planned adoption of technologies that move away from proprietary array architectures vis-a-vis Cloud, Software-Defined and Hyper-Converged Infrastructure,” continued Male.

Key Report highlights

TechTarget Storage Technology Momentum Index™: The Storage Momentum Index™ stack ranks technologies. Those with the most “net new” planned implementations over the next 24 months, paired with a low adoption rate, have the highest momentum. A hallmark of the research process is the capturing of the vendors that are in use and in plan. As of Q3 2015, Hyper-Converged Infrastructure is in the top spot, with Nutanix poised to benefit the most, followed by EMC and HPE. Rounding out the top 5 technologies in the index are Software-Defined Storage, Public Cloud Storage (Backup & Recovery), All Flash Arrays, and Public Cloud Storage (Primary). Detailed below are select lead vendors in plan in each of the top 5 technologies.

Top 7 Vendors – Storage Technology Momentum Index™

1) Hyper-
Converged
Infrastructure

2) (Tie) Software-
Defined Storage

2) (Tie) Public Cloud
Storage (Backup/DR)

4) All Flash
Arrays

5) Public Cloud
Storage
(Primary)

1. Nutanix1. View in report1. View in report1. View in report1. Microsoft Azure
2. EMC2. View in report2. Amazon S32. View in report2. View in report
3. HPE3. VMware3. Google Cloud Storage3. Pure Storage3. Amazon S3
4. View in report4. NetApp4. IBM3. Dell4. IBM
5. View in report5. View in report5. View in report3. View in report5. View in report
6. View in report5. Dell6. HDS
7. View in report7. View in report7. View in report

TechTarget Storage Spending Index™: The Storage Spending Index™ is a financial measure that factors in size of annual spend, frequency of spend, planned spending increase over the next 12 months and breadth of deployment for each technology in the Market Landscape Study. Unified Storage, Fibre Channel (FC) SAN and Data Protection are all widely deployed, and garner significant spend year over year that is still increasing. These dynamics have them leading for spending intensity as we exit 2015, however All Flash Arrays and Public Cloud fare well in the Spending Index as their adoption, frequency of spend and budget share becomes more pervasive.

“By capturing both intent and transaction data, TechTarget Research is able to identify when budget and share shifts are taking place and overlay the vendors that are garnering mindshare,” said Male. “This research provides a valuable decision support and peer benchmarking platform for enterprise IT decision-makers as they deploy new technologies and evaluate the vendor landscape.”

Vendors covered in this report include: EMC (NYSE: EMC), NetApp (NASDAQ: NTAP), IBM (NYSE: IBM), HPE (NYSE: HPE), Dell, HDS, Violin Memory (NASDAQ: VMEM), Nimble Storage (NASDAQ: NMBL), Pure Storage (NASDAQ:PSTG), Amazon (NASDAQ:AMZN) , Google (NASDAQ: GOOG ) SolidFire, Kaminario, Tegile, Nimbus Data, Nutanix, Simplivity, Tintri, VMware (NASDAQ: VMW), Oracle (NASDAQ: ORCL), VCE, Western Digital (NASDAQ:WDC) and others.

The Storage Market Landscape Study is now available and will be updated on a semi-annual basis. If you are interested in getting more information and/or purchasing this report, contact Ken Male at 617-431-9480 or kmale@techtarget.com. To learn more about TechTarget Research services, click here.

About TechTarget Research

TechTarget Research, part of TechTarget’s global suite of IT Deal AlertTM products and services, leverages TechTarget’s demand-side data and analytics on technology deals across multiple sectors of the enterprise Information Technology (IT) market to build intelligence and reports around technology adoption, market share, vendor performance, and more. TechTarget Research focuses on providing in-depth and actionable IT market insight for enterprise IT professionals, the institutional investor community and technology vendors.

Forward Looking Statements

Certain information included in this news release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, in this release that address activities, events or developments which we expect will or may occur in the future are forward-looking statements, including statements regarding the intent, belief or current expectations of the Company and members of our management team. The words “will,” “believe,” “intend,” “expect,” “anticipate,” “project,” “estimate,” “predict” and similar expressions are also intended to identify forward-looking statements, including those regarding guidance on future financial results; expectations concerning market opportunities and our ability to capitalize on them; and the amount and timing of the benefits expected from acquisitions, new products or services and other potential sources of additional revenue. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. These risks and uncertainties include, but are not limited to, those relating to: market acceptance of our products and services, including continued increased sales of our IT Deal Alert offerings and continued increased international growth; relationships with customers, strategic partners and employees; difficulties in integrating acquired businesses; changes in economic or regulatory conditions or other trends affecting the Internet, Internet advertising and information technology industries; and other matters included in our SEC filings, including in our Annual Report on Form 10-K for the year ended December 31, 2014. Actual results may differ materially from those contemplated by the forward-looking statements. We undertake no obligation to update our forward-looking statements to reflect future events or circumstances.

About TechTarget

TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology companies to leverage real-time purchase intent data to more intelligently engage technology buyers.

TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us @TechTarget.

(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks. Activity Intelligence, IT Deal Alert, Deal Data, TechTarget Research, Storage Market Landscape Study, Storage Spending Index, Storage Technology Momentum Index are trademarks of TechTarget. All other trademarks are the property of their respective owners.

Contacts:

TechTarget
Research Inquiries
Ken Male, 617-431-9480
SVP & GM, TechTarget Research
kmale@techtarget.com
or
Media Inquiries
Garrett Mann, 617-431-9371
Director of Marketing
gmann@techtarget.com

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