eBay and Vans tap Christian Hosoi, Geoff McFetridge, Kim Jaekyung, Brighton Zeuner and more to design one-of-a-kind Vans to raise money for creative expression.DESCRIPTION:
eBay for Charity and Vans have launched a charity auction in honor of Vans Checkerboard Day on November 21. As part of the auction, Vans has tapped ambassadors from around the world to create custom, one-of-a-kind footwear and backpacks designed to inspire creative self-expression.
“We are thrilled to partner for the first time with Vans to celebrate Vans Checkerboard Day! This charity auction highlights custom, one-of-a-kind footwear and backpacks that eBay shoppers love to see on our platform,” says Brenda Halkias, General Manager of eBay for Charity. “eBay for Charity exists to connect customers to the causes they care about while bringing unique inventory and experiences that you can’t find anywhere else.”
The auction includes a one-of-a-kind Vans Classic Slip-On or an Old Skool III Backpack, from each curator, including Christian Hosoi, Geoff McFetridge, Kim Jaekyung, Brighton Zeuner, Vans very own Steve Van Doren and more, highlighting the importance of creativity in their own life. 100% of proceeds from the auction will benefit Imagination.org in its mission to foster and fund creativity and entrepreneurship in children around the world.
“There are very few brands that encourage their athletes to break the norm and be creative in how they choose to express themselves,” said Brighton Zeuner, Olympic-hopeful Vans skateboarder and Vans Park Series World Champion. “My Vans family knows how passionate I am about fashion and expressing myself through my style, both on and off the skateboard, so designing a one-of-a-kind design to help others express themselves was an offer I couldn’t turn down.”
In addition to proceeds from the auction, on November 21, Vans will donate $1 million of global sales made through the brand’s owned retail locations and Vans.com to Imagination.org.
“Vans Checkerboard Day encompasses everything that we as a company stand for,” said Steve Van Doren, Vans’ Vice President of Events and Promotions. “Vans has always strived to promote out-of-the-box thinking in support of creativity and celebrate what makes each of us unique. Our charity auction gives our global Vans family, brand loyalists and newcomers the ability to empower each other through creativity while supporting a charity that is leading the fight for self-expression among youth.”
To bid visit eBay.com/vanscheckerboardday. Additional images available upon request.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
About Imagination.org, Powered by Two Bit Circus:
The mission of Imagination.org, powered by Two Bit Circus Foundation a 501(c)(3) nonprofit organization, is to find, foster and fund creativity and entrepreneurship in children around the world in order to raise a new generation of innovators and problem solvers who have the tools they need to build the world they imagine. Fueling a movement to help kids and communities foster creativity through Creative Play, Imagination.org powered by Two Bit Circus Foundation, aims to grow Imagination Chapters around the world. Imagine a world where creativity and entrepreneurship are core social values nurtured in schools, homes and communities everywhere, where all children are taught to be creative thinkers and doers, and encouraged to make their very best ideas happen. Architected for maximum social impact, Two Bit Circus Foundation, aims to cultivate the next generation of inventors, advance environmental stewardship, and spur community engagement by providing schools and youth of all means with access to hands-on STEAM learning, modern maker tools, and upcycled materials.
Tweet me: .@eBay and @VANS_66 will host charity auction for one-of-a-kind sneakers on #VansCheckerboardDay In addition, on Nov 21, Vans will donate $1 mill of global sales made through the brand’s retail locations and online to Imagination.org http://bit.ly/2XsCgYA @imagination
KEYWORDS: NASDAQ: EBAY, eBay, Charity Auction Vans Checkerboard Day, Christian Hosoi, Geoff McFetridge, Kim Jaekyung, Brighton Zeuner