Why You'll Want to Say Goodbye to the Fortune 500 Company and Invest in Startups
July 12, 2020 at 05:00 AM EDT
If the world's largest corporations don't take action soon, they risk dying out altogether. It all has to do with one thing: innovation. The Fortune 500 list was first published in 1955 by Fortune Magazine . Since then, 88% of the list's original companies no longer exist, having merged, gone bankrupt, or fallen from the ranks, according to the American Enterprise Institute. The list has seen near constant turnover since its founding, with brick-and-mortar companies like Armstrong Rubber, Pacific Vegetable Oil, and Riegel Textile being replaced by tech-focused companies like Facebook, Microsoft, and eBay. In fact, Forbes Magazine reports that only 50 years ago, the average Fortune 500 life expectancy for a company was 75 years. But today, it's only 15 years... and it's getting shorter. This tells us a few things: The public markets change quickly, and they're insanely competitive. Both of these characteristics contribute to high corporate turnover rates. Even if a company is pulling in major revenue today, there's no guarantee that it'll do the same tomorrow as industries keep changing. A company's progress and revenue go hand in hand with innovation. If a company isn't willing to develop new, outside-the-box ideas, it won't be able to keep up. It may sound like a brutal ecosystem... but a dynamic market is a good thing... Full Story The post Why You'll Want to Say Goodbye to the Fortune 500 Company and Invest in Startups appeared first on Money Morning - We Make Investing Profitable . It may sound like a brutal ecosystem... but a dynamic market is a good thing... Full Story Tags: Technology Article To get full access to all Money Morning content, click here About Money Morning: Money Morning gives you access to a team of ten market experts with more than 250 years of combined investing experience – for free . Our experts – who have appeared on FOXBusiness, CNBC, NPR, and BloombergTV – deliver daily investing tips and stock picks, provide analysis with actions to take, and answer your biggest market questions. Our goal is to help our millions of e-newsletter subscribers and Moneymorning.com visitors become smarter, more confident investors. Disclaimer: © 2020 Money Morning and Money Map Press. All Rights Reserved. Protected by copyright of the United States and international treaties. Any reproduction, copying, or redistribution (electronic or otherwise, including the world wide web), of content from this webpage, in whole or in part, is strictly prohibited without the express written permission of Money Morning. 16 W. Madison St. Baltimore, MD, 21201.