December 15th, 2015

Tech chiefs to testify on social media regulation

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Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today's news: Tech chiefs to testify, why Pepsi isn't following Coke into hard seltzer, and Triller user numbers disputed.

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ted cruz jack dorsey twitterAP/Jacquelyn Martin; AP/Jose Luis Magana

The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companiesRead the full story here.

pepsi pepsicoAP Photo/Paul Sakuma

PepsiCo's CEO explains why it's shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused "100%" on its strategy in energy drinks, CEO Ramon Laguarta said on the company's earnings call Thursday in response to a question about whether it would follow Coca-Cola into hard seltzer.

He indicated energy drinks offer more long-term potential while hard seltzer could be shorter-lived.

Read the full story here.

Mike Lu, CEO, TrillerAmerican Express Business/YouTube

Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showedRead the full story here.
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