December 15th, 2015

Sensory and Indulgence, 2020 Update - Driving Demand for more Novel, Authentic and High Quality Consumption Experiences

New York, Nov. 26, 2020 (GLOBE NEWSWIRE) -- announces the release of the report "Sensory and Indulgence, 2020 Update - Driving Demand for more Novel, Authentic and High Quality Consumption Experiences" -

As consumers’ experiences have broadened, they have come to expect more from consumer products - a need amplified by the emphasis they are adding on the positive emotional benefits experienced from consumption i.e. feel-good factor. They are also becoming more experimental and comfortable with the new and unknown, and are looking for products and services that challenge them with novel and different experiences.

- Openness to experimentation has been increasingly apparent as a result of the pandemic. Whether it is the desire for escapism during an uncertain time, or the boredom associated with lockdown measures, consumers are demonstrating a strong interest in new food experiences.
- The pursuit of higher quality often entails a desire for all-natural formulations, and this is most evident when purchasing children’s products, with the majority of parents proactively seeking products that contain only natural ingredients.
- Consumers demonstrate significant interest in subscription-based services across a range of categories, presenting retailers with opportunities to offer online shoppers a more engaging and personalized shopping experience from home.

Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Read the full report:

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