December 15th, 2015

Highdive Advertising Named Creative AOR for Perfetti Van Melle USA Brands Airheads® and Fruit-tella®

CHICAGO, Dec. 2, 2020 /PRNewswire-PRWeb/ -- Highdive Advertising, the independently-owned, full-service creative agency based in Chicago, announces that it has been named the Creative Agency of Record for Perfetti Van Melle USA brands, Airheads® and Fruit-tella®.

"We are thrilled to be back in confectionery with Perfetti Van Melle's iconic brands," says Highdive's Co-Founder and Co-Chief Creative Director, Chad Broude. "Highdive is excited to partner with Airheads, a brand we have known and loved for years, and Fruit-tella, an exciting new candy in the U.S. market," Broude continues. "We are looking forward to working together to make a true cultural impact."

Highdive will be responsible for developing creative to coincide with the U.S. launch of Fruit-tella, which will introduce the brand to U.S customers through the debut of their new product, Fruit-tella Soft Gummies.

"With an integrated and innovative approach, Highdive is the ideal partner to help us launch Fruit-tella in the U.S.," says Perfetti Van Melle's Vice President of Marketing, Rachel Chambers. "Their efficient, creative, and dynamic agency model attracted us right off the bat, and we are eager to get started."

In addition, Highdive will also be taking over creative responsibilities for Airheads.

"We were immediately drawn to the culture at Highdive," says Chambers. "Their client relationships are collaborative and personal, one that hits home for us at Airheads. Plus, they have proven time and time again that they have the creative chops to deliver amazing work."

Highdive was recently named Ad Age's 2020 Small Agency of the Year (Gold, National) and ranked number one on Adweek's 100 Fastest Growing Agencies of 2020 List. Highdive was also responsible for two of the highest-praised commercials in this year's Super Bowl, including both the Jeep "Groundhog Day" spot and the Rocket Mortgage "Comfortable" spot.

Highdive's first project for Perfetti Van Melle is expected to launch this year.

About Highdive
Founded in 2016, Highdive ( is an independently owned, full-service creative agency headquartered in Chicago. Built for brands that want best-in-class creative but don't want the baggage that usually comes with it, the agency has a simple mission: to create the healthiest client and agency relationships in the world. Led by four seasoned advertising executives who set out to create an agency made up exclusively of top performers across every discipline, Highdive is breaking the traditional agency model to deliver big ideas for brands including Jeep, Ram Trucks, Nike, Boost Mobile, Airheads, Fruit-tella, Barilla, The General, FoodBoss, and Rocket Mortgage. On a rapid growth trajectory, Highdive was named 2019 Advertising Age Small Agency of the Year (Midwest, Gold) and 2020 Advertising Age Small Agency of the Year (Gold, National). Highdive also ranked #1 on Adweek's Fastest Growing Agencies of 2020 List. In addition, Highdive was responsible for two of the highest-praised commercials in the 2020 Super Bowl, including both the Jeep "Groundhog Day" spot and the Rocket Mortgage "Comfortable" spot. The Jeep spot placed #1 on the USA Today AdMeter and was lauded as perhaps the best Super Bowl spot of all time. It was also nominated for an Emmy in the Outstanding Commercial category. The Rocket Mortgage spot ranked #5 on the USA Today AdMeter in addition to receiving many other accolades.

About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world's largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.

Media Contact

Austin McClelland, Spool Marketing and Communications, +1 6306242380,


SOURCE Highdive

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