With today’s economy in mind, consumers are updating their current homes with inexpensive, high-impact makeovers. Dramatic yet practical, new Wrangler Home™ decorative lighting from StyleCraft delivers megawatt style at affordable prices.
“One of the most effective ways to update a room without breaking the bank is to replace outdated lighting,” says George Weldon, director of licensing for the Wrangler Home™ brand. “With a flip of a switch, decorative lighting can transform your home into a soothing and comfortable oasis, a vibrant and light-filled family gathering place, or an elegant and inviting space perfect for entertaining.”
“Thankfully, traditional doesn’t have to mean a run-of-the-mill brass lamp with a standard issue shade,” says Weldon, “and contemporary lighting does not have to be stark or simply functional.” Today’s lighting trends reflect preferences for more natural elements, unexpected combinations and international influences to create unique home décor.
Taking its cue from nature, the new Brunswick table lamp is a signature piece in the Wrangler Home™ brand’s traditional Coming Home collection; literally bringing the outdoors in, it features a weathered river wood inspired base and a coordinating burlap-look hardback shade and decorative finial. Debuting as part of the eclectic and contemporary Series 47 collection, the Edison lamp adds a striking touch to any room. Reminiscent of faraway Delhi, this exotic aged silver pot-shaped table lamp gets a crisp update with a taupe linen oval hardback shade and finial.
“As with all furnishings from the Wrangler Home™ brand, our lighting collections combine warmth, timeless styling and built-in durability, all for a value,” notes Weldon. “Backed by the Good Housekeeping seal, the Wrangler Home™ brand fits perfectly into the active American lifestyle, creating what we call ‘Real. Comfortable. Home.’”
“We are pleased to partner with StyleCraft to bring the finest quality and innovative design to complement both our traditional Coming Home and more contemporary Series 47 collections,” adds Weldon. “With most Wrangler Home™ lamps priced under $100, enduring style has never been so accessible.”
Debuting at this spring’s International Home Furnishings Market in High Point, N.C. on April 7, 2008 and available for at once delivery to furniture retailers, Wrangler Home™ lamps are offered exclusively by StyleCraft. Market attendees can see a lifestyle display of home furnishings and lighting at the Flexsteel IHFC showroom, Space C-558, or can visit the complete Wrangler Home™ lighting collection at the StyleCraft showroom, 130 S. Main Street, High Point, N.C.
About Wrangler Home™
Since the 1940’s the Wrangler® brand has developed a reputation for quality, value, comfort, and style. Designed to fit your life and to enhance the warmth and livability of your home, our beautiful and durable Wrangler Home™ brand furnishings and accessories feature warm woods, luxurious leathers, and soft fabrics. Welcome family and friends into your home with the casual comfort and relaxed, All-American style that is the heritage of the Wrangler Home® brand. Visit www.wranglerhome.com for more information and to find a furniture retailer near you.
About Style Craft
Over the last 40 years, StyleCraft has emerged as a major supplier to portable lighting markets throughout the nation. StyleCraft services a substantial share of the retail lighting industry, including multiple channels of distribution such as mass merchants, design-centric retail, specialty stores, and home centers. Emphasis on product design and development allows us to offer innovative styling at affordable prices without sacrificing form or function. Styling, price, quality, customer service, and guaranteed satisfaction have enabled StyleCraft to operate successfully in multiple markets for many years.
About VF Corporation
VF Corporation (NYSE: VFC) (www.vfc.com) is a leader in lifestyle brands including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, 7 For All Mankind®, John Varvatos®, JanSport®, lucy®, Eastpak®, Eagle Creek®, Lee Sport®, Majestic® and Red Kap®.