lucy activewear inc., a wholly owned subsidiary of VF Corporation (NYSE:VFC), announced the appointment of Kira Karmazin as Vice President of Merchandising and Marketing for the lucy® brand. Karmazin is charged with the development of strategic brand growth strategies to position lucy for long-term success.
Karmazin brings over 18 years of merchandising experience to the lucy® brand. Prior to joining lucy activewear, Karmazin served as Vice President of Merchandising for multiple top-level specialty retail brands including Coldwater Creek, Victoria’s Secret, and Gap Inc. Karmazin holds an M.B.A. degree in Marketing and Finance from the University of Michigan.
Karmazin will report to Michelle Lantow, President of lucy activewear. “We welcome Kira’s extensive experience in Merchandising and Marketing and are confident she will help strengthen lucy’s position as a leader in women’s activewear. Kira’s vision will take the lucy® brand to new levels of performance and style with fashion-forward activewear designed to fit, flatter and inspire,” Lantow said.
2009 promises to bring a fresh look to women’s activewear as the lucy® brand gears up to deliver unique designs with innovative performance features. Karmazin plans to introduce an increased assortment of studio and outdoor apparel for the active woman, along with new technical fabrics that will complement the signature lucy® performance fabrications. “I look forward to further developing the lucy® brand by streamlining the product assortment with an emphasis on performance, style and fit,” Karmazin said.
lucy activewear is a Portland, Oregon-based apparel company for women who value style, fit and performance. Launched in 1999, the lucy® brand was created to inspire a woman’s active life; since then, lucy activewear has grown from its origins as lucy.com, an online retailer, to a vertical retailer currently operating 63 stores nationwide. Today, the lucy® brand continues to provide versatile, fashionable performance apparel for active women. In August 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, inc. As a result of the acquisition, lucy activewear, inc. is now a wholly owned subsidiary of VF Corporation.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Majestic® , Lee Sport® and Red Kap®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
Elizabeth Gurry, 503-961-6453